- The IPONWEB Blog
Watch: Joe Meehan on the Path to Programmatic Maturity (ATS London 2021)
During ATS London 2021 in early November, Joe Meehan, EVP Principals here at IPONWEB took part in a live discussion about the future of programmatic advertising and the key role curation is set to play.
"When it comes to curation, there are two main things we're trying to solve: 1) Restoring the relationship between buyers and sellers, and 2) Shifting the focus back to value creation."
Learn more about Joe and IPONWEB's vision of the curation-based future by clicking below to watch the session now.
Want to learn more about how curation could help you amplify your programmatic results, especially in the cookieless world? Get in touch with our team today to get started.