Posts about

data

Nov 30, 2021 9:00:00 AM

Chapter IV: The Challenges of Building a First-Party Data Strategy (And How to Solve Them)

published by Rob Taylor

Nov 5, 2021 10:29:42 AM

Chapter III: 5 Unique Ways Advertisers Can Leverage Their First-Party Data

published by Rob Taylor

Sep 28, 2021 3:28:58 PM

Chapter II: How Publishers Can Utilize Their First-Party Data to Maximize Revenue

published by Rob Taylor

Aug 4, 2021 3:28:26 PM

Chapter I: The Beginner's Guide to First-Party Data in Programmatic Advertising

published by Rob Taylor

Jul 23, 2021 9:00:00 AM

Rise of the Machines: The Evolution of Machine Learning in Media Buying

published by Rob Taylor