- The IPONWEB Blog
IVT Monitoring now available in BidCore, powered by Oracle Moat
At IPONWEB, our technology spans the complete programmatic ecosystem from one end to the other. This is one of the reasons why anti-fraud and buyer safeguarding is so important to us.
With that in mind, we’re pleased to announce that IPONWEB has collaborated to deliver pre- and post-bid invalid traffic (IVT) monitoring across our entire trading infrastructure with Oracle Advertising Bot Filtration.
This update replaces our existing proprietary anti-fraud systems – it’s our goal to deliver an even higher standard of independently audited and MRC-accredited IVT detection and filtering for all of our buy-side partners.
So, what does this change mean for BidCore?
By collaborating with Oracle Moat, BidCore clients will enjoy a more secure trading environment:
- We are already filtering out, on a pre-bid basis, any incoming supply that Oracle Moat has flagged as being invalid or originating from invalid sources. Pre-bid filtration is also being applied to 100% of supply flowing to BidCore buyers, for all creative types and regions.
- In November, we applied post-bid monitoring to a random sampling of impressions throughout our infrastructure, including those filled by BidCore buyers. This helps us detect and measure any invalid traffic that might evade the pre-bid monitoring system. At launch, post-bid monitoring will be applied to Display and Native formats, with Video monitoring expected to be supported in 2022.
- Based on early indicators, we don’t expect to see any significant change in terms of traffic volumes as a result of this update.
“Access to up-to-date, market-leading intelligence on invalid traffic is crucial for helping marketers and media professionals reduce losses due to ad fraud,” said Mark Kopera, head of product, Moat for Oracle Advertising. "Oracle Moat’s pre- and post-bid IVT monitoring capabilities via Oracle Advertising Bot Filtration enable IPONWEB clients to provide trustworthy analytics, while also protecting the quality of inventory and revenue potential."
If you’d like to know more about our collaboration with Oracle Moat, or how the update will improve your experience as a BidCore customer, please talk to your account manager.